Chanel S.A. is a French, privately held organization owned by Alain and Gérard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of the couturière Gabrielle Bonheur Chanel. Chanel S.A. is a high design house that has practical experience in high fashion and ready-to-wear clothes, luxury goods, and fashion accessories. In her childhood, Gabrielle Chanel picked up the nickname Coco from her time as a chanteuse. As a fashion designer, Chanel took into account ladies' preference for elegance in dress, with blouses and suits, trousers and dresses, and jewelry (gemstone and bijouterie) of a straightforward plan, which supplanted the extravagant, over-designed, and constrictive clothes of 19th-century fashion. The Chanel item brands have been represented by models and actresses, including Inès de La Fressange, Catherine Deneuve, Carole Bouquet, Vanessa Paradis, Nicole Kidman, Anna Mouglalis, Audrey Tautou, Keira Knightley and Marilyn Monroe.

The House of Chanel is known for the "little dark dress," the fragrance No. 5 de Chanel, and the Chanel Suit. Chanel's utilization of jersey fabric delivered garments that were agreeable and affordable. Chanel improved fashion — high fashion (haute couture) and regular fashion (prêt-à-porter) — by supplanting organized silhouettes, based upon the corset and the bodice, with garments that were practical and in the meantime complimenting to the lady's figure.

In the 1920s, the basic-line designs of Chanel couture made prominent the "flat-chested" fashions that were the inverse of the hourglass-figure accomplished by the designs of the late 19th century — the Belle Époque of France, and the British Edwardian period. Chanel utilized colors customarily connected with manliness in Europe, for example, grey and navy blue, to mean ladylike intensity of character. The clothes of the House of Chanel included quilted fabric and leather trimmings; a piece of clothing that keeps up its form and capacity while being worn. A case of such high fashion methods is the woolen Chanel suit — a knee-length skirt and a cardigan-style coat, trimmed and embellished with dark weaving and gold-shaded catches. The integral extras were two-tone pump shoes and jewelry, more often than not a neckband of pearls, and a leather handbag.

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